HOW WE WORK

The HOME Run
Growth Partnership.

Your fractional fan-growth team. 90 days to a system that finds new listeners, turns them into fans you can reach, and keeps getting better.

See pricing

THE FIRST 90 DAYS

Build it, launch it, sharpen it.

A clear plan from the first call. You always know what we're working on and why.

DAYS 1–15

Diagnose & build

  • Fan growth audit and baseline
  • Audience and creative hypotheses
  • Ad account and tracking review
  • Artist workspace and growth dashboard
  • First fan sign-up path live
DAYS 16–45

Launch & learn

  • Live campaigns and creative tests
  • Fan conversations in the artist’s voice
  • Text and email sign-ups tracked
  • Weekly optimization and updates
DAYS 46–90

Optimize & activate

  • More budget behind what works
  • Better follow-up to the fan list
  • Ticket, merch, or release pushes where they fit
  • Next-quarter growth plan

EVERY MONTH

What you can count on.

A named lead

One person who knows the artist and owns the work.

Weekly updates

What ran, what it cost, and what we changed.

Monthly strategy review

What we learned and where the next dollar goes.

The artist workspace

Release board and growth dashboard your team can check anytime.

See the workspace. Release tasks, owners, and deadlines, plus the growth dashboard every partner gets.

WHAT WE TAKE ON

Steady growth,
built to last.

Reach fades after the release week. We build the system that keeps it: new listeners in, real fans kept, and a list the artist can reach again for the next show, drop, or release.

01

Attract

Find the listeners most likely to connect. Paid campaign strategy, creative testing, audience research, and steady optimization.

02

Connect

Turn attention into a relationship. Fan conversations in the artist’s voice that end in a text and email list the artist owns.

03

Improve

Know what works and what it costs. Clear reporting, and every campaign makes the next one smarter.

THE OFFER

The HOME Run Growth Partnership

Your fractional fan-growth team. We build the system, run it, and report on it alongside your team.

From $4,000/moper artist, plus media and platform costs

90-day initial commitment, reviewed together at the end of each quarter.

Managing several artists? Ask about roster partnerships.

  1. Days 1–15Diagnose & build

    Fan growth audit, audience research, campaign plan, tracking review, a baseline dashboard, and the first fan sign-up path.

  2. Days 16–45Launch & learn

    Live campaigns, creative tests, fan conversations, and weekly optimization.

  3. Days 46–90Optimize & activate

    Scale what works, put the list to work on shows, merch, or the next release, and plan the next quarter.

  • No management commission
  • No ownership of masters
  • The artist owns the ad accounts and the fan list

IS IT A FIT?

Built for teams ready to grow.

A great fit

  • Professionally released music and a steady flow of content
  • A responsive decision-maker on the artist side
  • A combined monthly budget for services and media
  • A release, tour, or goal in the next six months

Probably not yet

  • Looking for guaranteed streams or follower counts
  • No budget for paid media yet
  • Needs full social management or content production

A few useful details.

Who is this for?

Independent artist managers, boutique labels, and artists with a team and a budget. Most partners have music out, content to work with, and something coming up worth growing around.

What’s included, and what isn’t?

Campaign strategy and management, creative testing, fan conversations, text and email sign-ups, follow-up, and reporting. Social management, content production, A&R, and release management are not included. We can scope them separately when they help the plan.

What do we measure?

Cost per fan sign-up, list growth, engagement, and the follower and listener trend from the day we start. When ticket, merch, or release sales can be tracked, we report those too. We’re upfront about what came from paid media and what grew organically.

Who owns what?

The artist does. The ad accounts and the text and email list stay with the artist. We take no management commission and no ownership of masters.

What happens after 90 days?

We review results together and agree on the next quarter. From there, the partnership continues month to month with a refreshed plan.

How do the fan conversations work?

We build automated conversations around the artist's voice and releases. A fan chooses what interests them, gets something worth having, and can opt in to texts or email.

Try an example

READY FOR THE NEXT 90 DAYS?

Tell us what's coming next.

Share the artist, the team, and the next release or goal. We'll come back with what the first 90 days could look like.