THE HOME RUN GROWTH PARTNERSHIP
Grow the audience.
Own the relationship.
We build and run the fan-growth system for independent artists and their teams. Campaigns find the right listeners, follow-up turns them into fans, and every fan lands on a text and email list the artist owns.
Built by HOME. Developing artists in Nashville since 2016, with hundreds of artists supported.
From the founder of HOME, Nashville's premier music incubator.
- HOMEHelping Our Music Evolve
- 2016Developing artists in Nashville
- 2K+Creator community
- HundredsOf artists supported
WHAT WE TAKE ON
Steady growth,
built to last.
Reach fades after the release week. We build the system that keeps it: new listeners in, real fans kept, and a list the artist can reach again for the next show, drop, or release.
Attract
Find the listeners most likely to connect. Paid campaign strategy, creative testing, audience research, and steady optimization.
Connect
Turn attention into a relationship. Fan conversations in the artist’s voice that end in a text and email list the artist owns.
Improve
Know what works and what it costs. Clear reporting, and every campaign makes the next one smarter.
THE SYSTEM IN ACTION
From comment
to fan you own.
Tap through a ticket giveaway built like the ones we run. Watch a comment turn into a conversation, and a conversation into a fan the artist can text.
See every system we run- A giveaway post asks for one thing.
- A DM arrives right away.
- The artist explains the prize, and why.
- The fan shares a number.
- Now they’re on the artist’s text list.
2 tickets. 1 huge night.
Comment IN for a shot at seeing a major hip-hop headliner.
@norivale I’m giving away two tickets to the biggest hip-hop show of the summer. Comment IN and I’ll DM you how to enter. 🎟️
Behind the curtainOne post. One clear ask: comment to enter.
Look inside the flow
They finishA fan the artist can text directly, with consent on record.
They go quietOne gentle follow-up with a details page. Then we leave them be.
An illustrative flow. Every conversation is built around the artist.
FOR MANAGERS & LABELS
Your team leads.
We execute.
You know the artist and the vision. We bring the growth expertise, the hands, and the systems to move it forward. Serious independent artists with a team work with us directly too.
Managing several artists? Ask about roster partnerships.
- You keep the decisions
Management owns the artist relationship and the direction. We own the growth work and report to you.
- No new department
Skip hiring a marketing team or juggling five vendors. One partner runs the campaigns, the fan follow-up, and the reporting.
- Every cost in view
Service fee, media, and platform costs agreed before anything launches. Weekly updates on what ran and what it returned.
OWN THE RELATIONSHIP
Followers are rented.
Fans you can text are yours.
Comments pile up, then fade into the feed. The platform decides who sees the next post.
Comments become a text and email list the artist owns. The next show, drop, or release reaches them directly.
THE OFFER
The HOME Run Growth Partnership
Your fractional fan-growth team. We build the system, run it, and report on it alongside your team.
From $4,000/moper artist, plus media and platform costs
90-day initial commitment, reviewed together at the end of each quarter.
Managing several artists? Ask about roster partnerships.
- Days 1–15Diagnose & build
Fan growth audit, audience research, campaign plan, tracking review, a baseline dashboard, and the first fan sign-up path.
- Days 16–45Launch & learn
Live campaigns, creative tests, fan conversations, and weekly optimization.
- Days 46–90Optimize & activate
Scale what works, put the list to work on shows, merch, or the next release, and plan the next quarter.
- No management commission
- No ownership of masters
- The artist owns the ad accounts and the fan list
WHY IT WORKS
Systems work when the artist behind them does.
We've spent ten years developing artists through HOME. The lesson: growth lasts when the person, the brand, and the business grow together. That's why our campaigns start with knowing the artist, and why they sound like the artist.
Personal×Brand×Business
It’s multiplication. If one is zero, the result is zero. A great funnel can’t save an unclear brand or a burned-out artist.
The foundation
Mindset, wellness, creative alignment.
The identity
Story, visuals, positioning.
The engine
Marketing, systems, revenue.
The Growth Partnership lives hereThe Growth Partnership sits under Business. It works because we understand the other two.
ARTIST RESULTS
Three artists. Three different goals.
READY FOR THE NEXT 90 DAYS?
Tell us what's coming next.
Share the artist, the team, and the next release or goal. We'll come back with what the first 90 days could look like.