Marketing Hub

Music Marketing for Independent Artists

Everything you need to promote your music, grow your fanbase, and build a sustainable career—without a label or massive budget.

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The Artist's Marketing Toolkit

Build your brand, reach new fans, and grow your career with these essential tools

Brand Profile

Define your persona, audience, visual identity, and positioning. The foundation of all your marketing.

Build Your Brand

Online EPK

A professional portfolio with your bio, music, photos, and videos. Share one link everywhere.

Create Free EPK

Analytics & Insights

Understand your audience, track growth, and make data-driven decisions about your music career.

Coming Soon

Email List

Own your audience. Build an email list of superfans who actually want to hear from you.

Coming Soon

Social Media Strategy for Musicians

Platform-specific tips to grow your audience and engage your fans

Spotify

  • Pitch to playlist curators 4 weeks before release
  • Create a release radar strategy with pre-saves
  • Claim your Spotify for Artists profile
  • Use Canvas videos on every track

Instagram

  • Post Reels consistently (3-5x per week)
  • Use trending audio with your own twist
  • Share behind-the-scenes content
  • Engage genuinely with your community

TikTok

  • Create short, hook-driven content
  • Jump on trends but add your unique angle
  • Post multiple times daily if possible
  • Duet and stitch with your fans

Getting Press Coverage

Find the Right Blogs

Research blogs that cover your genre. Start with smaller blogs before pitching major outlets.

Craft a Story

Don't just send music. Give journalists a story angle—something unique about your journey, process, or message.

Timing Matters

Reach out 3-4 weeks before your release. Give bloggers time to listen and write.

Professional Press Kit

Include high-res photos, a short bio, streaming links, and social handles. Make their job easy.

Your EPK is Your Press Kit

When pitching to blogs and press, your EPK is everything. Make sure it includes high-resolution photos, a compelling bio, and easy access to your music. Home Run generates a professional EPK from your brand profile—perfect for press outreach.

Create Your Free EPK

Growing Your Streaming Numbers

1

Pre-Save Campaigns

Set up pre-saves 2-4 weeks before release. Collect emails and build anticipation. Every pre-save tells the algorithm your music matters.

2

Playlist Pitching

Use Spotify for Artists to pitch to editorial playlists. Reach out to independent playlist curators. Build relationships, not just one-time placements.

3

Release Strategy

Release singles consistently (every 4-6 weeks). Front-load your streams in the first week. Coordinate social media, ads, and PR around release day.

4

Fan Engagement

Turn listeners into fans. Respond to comments, create exclusive content, and give people a reason to follow you beyond just your music.

Start Marketing Your Music Today

Create your free brand profile and EPK. Get the tools you need to grow your career.

Get Started Free

No credit card required • Free forever for indie artists