CASE STUDIES

Different artists.
Work shaped to fit.

Live audience growth, an album release, and a strategy and fundraising push. Here's what each artist set out to do, what we ran, and what happened.

DEMKO

CREATIVE STRATEGY & AUDIENCE GROWTH

DEMKO

Album rollout, August 2026 to January 2027

Bring a self-produced artist and comedic improviser into one clear story. Build the release plan, fan systems, and execution around Too Busy Dreaming.

DEMKO · Growth dashboard

Live workspace feed

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Campaign plan

The target1,000 opted-in phone contacts by December 31, 2026.

  • Clarify the story. Connect DEMKO's work as a rapper, producer, and comedic improviser to the story of his eleven-track, self-produced album.
  • Build toward the release. Use singles and repeatable freestyle content to grow interest, open direct album sales through the holidays, and build toward a January 2027 release with the JZAC feature.
  • Turn attention into a direct relationship. Build opt-in fan conversations, collect phone numbers with ZIP codes, and follow up with early access, music, and relevant offers.
Mary Sarah

ALBUM RELEASE CAMPAIGN

Mary Sarah

1 year engagement from June 2025 to June 2026

2MPeople reached
2MStreams

Build the team and system to grow her audience around an album release, and turn that audience into fans she can reach directly. The target was to triple it. We doubled it.

WHAT WE RAN

  • 92 Meta ad campaigns and 417 ads, tested and optimized all year
  • A content scoring model across 199 reels to find what turns viewers into followers
  • Fan capture into a text and email list she owns
  • Release and merch offers to that list, with the store converting at 6%

RESULTS

34.3KNew followers, all retargetable
3,810Fans captured by text and email
4.11%Click-through rate, 1.9x the industry median
9–11%Click rate on texts and emails

Biggest lesson: honest storytelling reels turned viewers into followers at 25x the rate of viral reach posts. Also featured on a Times Square billboard through a partnership with Feetures.

Rachel Curtis

STRATEGY, CREATIVE PRODUCTION & FUNDRAISING

Rachel Curtis

Since August 2025

Set a clear career strategy, raise the capital to fund it, and connect Rachel with the creative team to make the music.

WHAT WE RAN

  • Career and release strategy
  • 10 songs produced through our creative network
  • A creative investment deal, put together with Loeb & Loeb
  • A raise from a pool of investors
  • Fan growth campaigns alongside the raise

RESULTS

$200K+Raised from a pool of investors
13K+Instagram followers gained
1.7MMeta views
203KSpotify streams
2.7KSpotify followers
10Songs produced through our creative network

Meta views and Spotify figures are platform-reported totals; their full reporting windows are not specified.

Figures are reported by the artist teams for the project periods shown and include organic and paid activity. Contacts and subscribers indicate permission to follow up, not committed fans or customers. These results describe past work and do not establish that HOME Run caused every change or predict another artist’s results.

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